The demand for organic food greatly increased in San Francisco, California. Even though more expensive than any other fast food restaurants, financial district workers are willing to pay higher prices for healthy meals offered by the private café called “The Plant”. The event organizer for Morgan Stanley, Shannyn Kastner, gave positive feedbacks on “The Plant.” She enthusiastically stated that she was satisfied of both the food and customer service. This café opened only nine months ago, and already has a solid clientele that keeps on growing everyday.
“The Plant” has a pretty broad menu. They offer a variety of choices such as $5 sandwiches, $8 lasagnas, and $9.5 healthy burgers. The coffee bar also offers the “build-your-own” service for both burgers and salads. The popularity of fast food restaurants lies in the idea of quick and ready to go meals. Now, a few small private restaurants like “The Plant,” are offering that same express service but with healthy food. A healthy fast food restaurant will never be as successful as Mac Donald’s or Burger King, as they will never be able to compete with their low prices such as the dollar menu. However people have become more health conscious, and this new way of life will open doors for healthy fast foods.
Who would ever think that Americans would agree to pay five cents for each bag when purchasing at a grocery store? People are becoming more aware of global warming, and “going green” is a new way of life. Just like the “going green” movement, eating healthy is becoming a must among Americans. I believe that the growth of organic fast food restaurant chains is possible, as everyday more Americans are willing to spend an extra buck for a healthy lifestyle.
Article Source: http://online.wsj.com/article/SB10001424052748704147804575455970021770514.html?KEYWORDS=the+plant
This take on the article was interesting, and I didn't make the connection between going green and the increased demand for organic food. The statement "organic fast food" seems like an oxymoron, but I believe that phrases such as that are things that the restaurant industry needs to focus on in their marketing- people really want healthy, eco-friendly fast food. Eating quickly is important to people, especially Americans, but so is having the impression that what they are eating is healthy. If the restaurants want to be more successful, especially the fast food industry, they will spend the extra money on organic food products to gain more profit in the long run as the demand for "healthy fast food" grows.
ReplyDeleteJean-max, I really like the connection you drew to the new organic movement and green living. Something I think that is important to notice in the hotel, restaurant and leisure industry is its tendency to follow trends. Keeping up with the times and what people want is a necessity in this industry. Nice job!
ReplyDelete