Hilton Hotels Corporation has put their focuses not only in U.S, but also they put much weigh on the worldwide market. For the first step, they have changed their name “Hilton Hotels Corporation” to “Hilton Worldwide.” Hilton Corporation developing about 900 hotels outside of North America, and most of its hotels are located in main cities of countries through out the world. The recession on 2009 had impact on hospitality industry in U.S, however the hotels outside of U.S had remained undamaged. Hilton Hotel Corporation had 800 hotels and 120,000 guestrooms, and only 15% of that was international hotel. However, today, Hilton International has 45% of its hotels located outside of U.S.
Some of the international hotels have the highest growth market, and it will bring Hilton great advantages, and the brand values foreign customer’s recognitions. Since the world became so connected due to advance in technologies, transportations…etc, it became possible people to travel, easily, conveniently, and faster. Therefore Hospitality business has been forming international strategies. Hilton International is a great example, and the model for expansion of international hospitality business and the new market.
Higley, Jeff, ed. "Asia/Pacific Tops Hilton's Expansion List." Hotel News Now. 29 Sept. 2010. Web. 30 Sept. 2010. <http://www.hotelnewsnow.com/Articles.aspx/4096/Asia/Pacific-tops-Hiltons-expansion-list>.
You did a good job summarizing and had some interesting points. However, due to the interconnected economy around the world today, I don't think the the american recession only has an impact on the United States but around the world as well. And also, americans plays a great percentage in the tourists population around the globe. Thus, not only hotels in the U.S but as well as hotels around the globe are getting affected by the recession.
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