Ozumo offers accommodations that many restaurants do not. A view of the Bay Bridge, a sushi bar, and $20 bento boxes are the factors that differentiate Ozumo from other sushi restaurants in the area and appeal greatly to professionals in the San Francisco area. The bento boxes are “for diners who don't have time to spare on a big, family-style meal,” making them a hot commodity for businessmen and women who need to grab a quick but satisfying bite on their short lunch breaks. (Ozumo) The high prices don’t seem to bother the clientele that Ozumo is trying to attract, as they have money to spend and are willing to spend it on quick, delicious food.
Restaurants should take note of Ozumo’s idea. As stated in my earlier blogs, “healthy fast food” is becoming one of the highest demanded types of service in America. Nobody wants fattening junk food anymore, but they don’t always have the time to sit down and enjoy a meal. Ozumo has the right idea in creating a quick and healthy option, and, as a result, they can still thrive with high prices. This idea can easily be adapted and reformed to fit different restaurant styles, and it can bring in an entirely new clientele if implemented in the correct way.
http://online.wsj.com/article/SB10001424052702303738504575568814068670730.html?mod=WSJ_Hospitality_leftHeadlines
I really like this post since it actually supports one of my previous posts about healthy fast food restaurants. It's interesting to see that there exist numerous companies with the idea of healthy fast foods since junk food's success was due to it's quick-service. Therefore, I believe that no matter the prices, a healthy fast food will succeed.
ReplyDelete